What parents can do
Most parents I talk to struggle to find ways to help their children's online social presence. It's a real challenge to influence how a student's online footprint develops. And the Internet is a technical and confusing thing.
The most impactful way to ensure that gatekeepers in life find good content when searching for your child is to help them build their own website. With the right elements in place, this website serves not only as a source of information that is completely within your control, but it also lets you pick and choose other positive content from around the Internet that you want Google to associate with your child.
You don't need to be a tech genius. You just need about 30 minutes, and our website builder app will walk you through the process step-by-step.
Seeing your child's website live on the Internet - and then seeing it pop up in Google searches a few days later - is a special feeling of accomplishment.
Most parents find that creating a site for their child not only helps their children see just how great they are, but it also reinforces positive online behaviors and creates an opportunity for meaningful conversation about the impact of students' social media choices on the rest of their lives.
Here's how it works, in 4 steps...
STEP 1: PICK A DOMAIN NAME
Every website begins with a good domain name. Our system automatically prioritizes available domain name suggestions based on how well they can lead search engines to your student website. To get started, just click your favorite.
STEP 2: ADD BASIC INFO
We want your student's website to highlight the key words that life's gatekeepers will use in a search, such as high school name and primary extracurricular activities. While this does mean displaying this information prominently on the page, it also means including these terms in backend site metadata for Google to see. All of this is done for you automatically - just fill out as many of the fields in the website builder as you can.
STEP 3: ADD PICTURE CONTENT
"A picture is worth a thousand search engine optimization points." That should be the saying, anyway. Because your website is designed with Google in mind, the pictures that you upload are likely to be the ones that appear at the top of the results page when someone searched for your student.
STEP 4: ADD LINKS TO GOOD CONTENT
Your student website is one piece of "good" content that you want life's gatekeepers to find, but it's likely not the only one. The school news articles about your child's achievements? Those are great. That piece that was published by the local newspaper? Also great. You can help Google associate these pieces of content by linking to them from your student website, along with a brief description.
BONUS: GET A PERSONALIZED EMAIL ADDRESS
Personal websites aren't the only good use of your child's new domain name. Having an email address at that domain name not only makes it easy for others to remember, but it's also an advertisement for your student's website.
About Cornerstone Reputation
Online Reputation. Internet Footprint. Social Profile. Digital Presence. Everyone worries about this stuff. Our mission is to give parents and students the tools to take control over it, without needing to learn the technical magic of the Internet. Our tools and education are based on extensive research conducted to understand how gatekeepers in life search students online, and how different types of content affect their opinions. We package this research and our world class technical expertise into simple tools for you.
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