Social Media: Athletes, It’s Not Called Private Media
Everything, and we mean literally everything that you put out on any form of Social Media, including Snapchat, has the potential to find its way into the public forum, a college coach’s inbox, or the national news. Social Media is monitored by a lot of people. School Districts from Orange County in Florida to Glendale California monitor their students’ social media. Numerous police departments monitor teens’ social media. Federal agencies monitor social media. Recruiters and Coaches monitor a potential recruit’s social media. You aren’t just communicating to your friends; in social media you’re always making a public statement which can be seen by thousands of people you don’t know.
Social Media’s design is to multiply a post, pic or tweet’s “reach;” reach is the number of people who actually see a particular social media piece.
Look at a simple Twitter example. An enterprising football player and his class persuaded their World History teacher to agree (on video) to cancel the exam if they got 7000 retweets. They first tweeted on May 21.
Michael has 3783 followers and only a portion of followers see a tweet you send out. (Twitter uses a distribution formula.) Let’s assume that the rest of the class each has the standard 60 Twitter followers. Given Twitter’s formula they weren’t going to get 7000 RTs but – social media multiplies. At Social Media 4 High School #Athletes we didn’t know Michael but we do believe in encouraging enterprising young marketers; we have 25,000+ followers @HSSocialMedia. After we checked his timelines we DMed him some other accounts to tag that have over 1,000,000 followers and would RT. Others out in the cyber world did the same. In a few days they had 7000 retweets; most of those retweets were from people no one in the class knows or had ever heard of. That’s the social part of social media.
That same multiplying principle applies to posts, pics, snaps and tweets that should never have been sent out and which you wish no one saw. Colin Kaepernick found that out pretty quickly last week.
This is a pretty savvy guy with a whole PR department at his disposal and the apology came out quickly. However, the tweet multiplied, news media had screengrabs of it and it started trending on Twitter. Since most high school players aren’t as well known as Kaepernick their issues probably will not trend in Social Media. Those issues will, however, get into the feeds of person you do not want to see that statement or pic, some fan will send it to the college coach you want to positively impress, someone will take a screen shot and archive it.
Social Media is archived. Tweets (yup all of them) are archived by the Library of Congress and indexed by Twitter. Facebook posts are archived with the FB account. And then we get to Snaps. In the 4 months between November of 2014 and February 2015 Snapchat turned over approximately 345 pieces of data to the US government at the government’s request. How, you ask, can Snapchat turn over something that supposedly disappeared after a maximum of 24 hours? Excellent question. Some of those snaps may have been hanging around in the server because Snaps don’t “disappear” until everyone they’ve been sent to opens them. The others? Obviously they had the data to turn over.
- Anything you put out in Social Media will be seen by people and coaches you have never met but might be influencers in your life.
- Anything you put out in Social Media will be archived and reappear when it can harm you most.
If you’re serious about your sport, if you want to take your life to the next level, the mindset is: “social =public.”
By staffreports, posted on texasredzone.com