Our surveys strive to further quantify the growing body of anecdotal evidence around the trends of college admissions officers turning to the Internet for information about applicants. We do this by carefully crafting our 21-question multiple choice survey, by encouraging respondent input with opportunities for long form answers, and by conducting one-on-one follow-up interviews. Furthermore, we review our prior surveys and look for ways to improve content and clarity throughout the exercise.
Months of research, surveying, and analysis have provided illuminating insights. We hope you’ll read the entire survey, and here are some highlights to whet your appetite:
- In the 2013-2014 admissions season, 36% of admissions officers searched applicants online; the following year, 45% of admissions officers searched applicants online, representing a 25% increase
- 67% of admissions officers claimed they looked up applicants on Facebook
- More than half found content that positively impacted their impression of an applicant
- 40% found content that left a negative impression about the applicant
- 81% of schools surveyed have no formal policy on searching applicants
Be sure to come back to the Cornerstone Blog for in-depth analysis of our survey. And follow us on Twitter @CornerstoneR and Facebook to get updated anytime we have a new post!
By Jennifer Schwartz