If you’ve been following us for a while, you’ve probably noticed that we conduct regular surveys on aspects of the admissions process. By now you may be asking what we get out of all this research. We believe that research and data are, well, the cornerstone of good reputation management strategy. This is never more true than it is for students. When else in life are people measured, both qualitatively and quantitatively, against so many of their peers?
By conducting surveys of admissions professionals, our purpose is to talk not only to experts in the field, but to the people who make the decisions. What’s important to them? What would make a difference when they’re the ones looking at an application? Online reputation management is a large and growing concern for adults as well, but by focusing on elements of this topic that are most important to a student’s future, we’re able to ask and answer questions important to that audience.
We make sure to design our surveys to gather data on both the positive and negative aspects on online reputations (and more about why we focus on positive reputations in our workshops later) so that we can present a full picture to students, parents, and educators. Through our surveys, admissions professionals have an opportunity to be completely candid (and completely anonymous!) when sharing their thoughts on online reputations. Our objective approach allows real transparency in the importance of online reputation management in admissions.
We recently released a report based on a survey of hundreds of coaches and athletics recruiters. (You can read the press release here.) Over the next several weeks, we’ll be focusing on what we learned and how that information can be applied to student athletes. If you just can’t wait, or if you simply love surveys, get a head start by downloading it here.
By Erin Matthews