If current players gather an overall favorable impression of a future teammate, that student gains an edge that an applicant with no online presence—or a negative one—doesn’t have. By connecting over social media during the recruiting process, prospective students can build relationships with potential future teammates. They’ll have the chance to learn more about the school and the team from current students, a familiarity that can also help ease the transition to college. In return, current team members (and by extension their coaches) are able to learn more about a prospect than can be gleaned in a quick online search, a college application, or an overnight recruiting trip.
Check out our 2015 College Athletic Recruiting Survey to learn more about how a student’s online presence can be helpful in the recruiting process.
By Erin Matthews