One of the best ways to build an online reputation for yourself is to start reclaiming your name on Google. When surveyed, 54 percent of admissions officers report having Googled a prospective student, a number that is almost certain to climb in coming years. In most cases, this is how they’ll find your Facebook, Twitter, and other accounts. So not only do you need to make sure you’re putting your best foot forward on those platforms, but you’re also going to want to make sure that the hits that come up are, in fact, for you.
One thing we work on in our personalized plans and our workshops is building that online brand. It’s important to make sure that the good content you generate is easily findable by admissions officers, coaches, and so on. One of the best ways you can do this is to create a widespread, dynamic online footprint with fun, genuine content. Did you win an academic or athletic award? Tweet about it! Are you volunteering this weekend with Habitat for Humanity? Post pictures on your website.
Start building that brand, that presence, that shows colleges who you really are. And maybe help knock the wannabe Justin Bieber with your name off the front page of Google.
By Erin Matthews