How to make more LinkedIn Connections & grow your Network
Whether you're looking to improve your chances of finding that dream job or simply meet like-minded people, growing your network can help increase your prospects. Below, we take a look at five techniques to boost your LinkedIn connections, so read on!
Always be on the Lookout for New Connections
This may sound obvious, but one of the best ways to increase the size of your network is to constantly search for useful connections. LinkedIn provides a People You May Know feature, which presents a selection of members you may know, based on your current network: take a look at those people you may have some link with, and invite them to connect with you. You can refine your search by location, helping you to find people you may not have even thought to search for (or may have forgotten altogether), without having to scour LinkedIn at a later date.
Update your Status Often to Boost Visibility
Whenever you access LinkedIn, pay attention to the profiles which appear on your feed – chances are, you see the same ones again and again. Why? These people are probably more active on the site, giving themselves a better chance of being seen and building connections.
To improve your opportunities, resolve to be more active yourself. How can you do this? Share and comment on your most active connections' updates each day (at least once), and be sure to update your own status three or more times every day. You should also send connection-invitations to one new user daily, and comment on updates posted by companies you follow whenever possible.
Take Care over what you Share
Think about the times people have posted updates which offer only a link to their business, blog, or other personal pages, without any comments or questions: it's annoying, right? LinkedIn is a social network, and thrives on engagement: to get the most out of it, you need to avoid making the mistake of constantly posting meaningless status updates.
Share articles you've read and enjoyed; share news you feel is relevant to other people on your network (and further afield); share informative infographics or videos you believe will attract attention for the right reasons – this ensures people see that you're actually trying to engage them, and be of use to them and their needs. If another member sees from a friend of a friend that you've uploaded a link to a piece that interests them, they may well send you a connection invitation. Posting links to your own company or other materials is fine (and actually very important), provided you're giving people some way to engage with you: ask users for their feedback, or write a comment that clearly invites discussion.
Take Part in Group Discussions
LinkedIn Groups can be a great place to meet new people and forge connections. You should try to find the latest, most popular discussions and dive straight in – introduce yourself, get involved, be willing to invest time into attracting people to you. Obviously, you need to take part in discussions relevant to your business and personal experience, but sharing your personal expertise will put you on the digital map.
Choose around five discussion groups, and take part in them as often as you can: if you sign up to dozens of groups, chances are, you'll spread yourself too thin. Visit your chosen discussions a few times per week, and join the conversation; if it's been left untouched for a while, be the first to jump-start it again, leading the discussion into new areas. Don't wait for notifications – generate new conversation and people will likely take notice. Of course, you can actually start new discussions altogether – just make sure you choose a topic people are likely to want to talk about.
Visit LinkedIn at the most Popular Times
Try to take notice of when your most popular contacts are using LinkedIn – is it morning, noon, or night? If you can get involved with discussions as they're being contributed to by many users, you're likely to increase your visibility at that moment, rather than having to wait for others to see your post hours after they were in the flow of conversation; likewise, if you can comment on a status update seconds after it's been posted, you're more likely to attract the poster's attention.
By Asher Elran, posted on linkedin.com