A potential trend is emerging among college admissions officers and athletic recruiters. They are increasingly turning to the internet to conduct research on college hopefuls. Two surveys conducted by Cornerstone Reputation revealed that in 2013 27% of college admissions officers conducted online research on candidates and this number increased to 40% in 2014. The use of the internet for research is amplified among the college athletic community, where in 2014 an overwhelming 83% of coaches reported that either they or someone within their coaching staff conducted online research on their athletic recruits.
Where do the admissions-deciders go to do their online searches? They turn primarily to Google and to Facebook/Twitter to learn more about students. 83% of coaches use Google and 54% of admissions officers have done the same. Coaches are even more likely to conduct research on Facebook. 88% stopped there to learn about candidates under consideration.
“With technology as important as it is today, it is IMPERATIVE that recruits understand that ANYTHING they put out on the internet can and will be found, sometimes unintentionally.”
By Jennifer Schwartz