So while you’re on the Internet scrutinizing who’s going to end up in the Final Four, why don’t you also take a minute to revamp your online presence? Our latest Athletic Survey, in which we talked to hundreds of coaches, reveals what content to post in order to give college coaches a positive impression. Here are our Final Four tips for student-athletes to revamp their search results:
2. Second only to wanting to see non-athletic achievements, coaches want to see mentions of athletic awards when they’re researching a potential recruit online. Consider this your digital trophy case. This is a bit of a no-brainer. Coaches want to know their athletes are the best of the best. Where student-athletes can step up their online game is by ensuring that all of their athletic awards are discoverable online or, better yet, listed in one place on a personal webpage. Anything that a student-athlete can do to make their athletic highlights easier to find will help them in the recruiting process.
3. Assists should be highlighted as well. Not all student-athletes have received accolades by name. Not to worry! Maybe you haven’t received the MVP award year after year. But maybe you have received acknowledgment for the strong, supporting role you made in play after play. Those brief articles in your school newspaper? Pure gold. Mentions on the Internet of good play on the field/court/ice/etc were viewed positively by 52% of coaches searching for recruits online.
4. Positive press coverage rounds out our Final Four ways for student-athletes to revamp their online presence. So pay close attention to which outlets are mentioning you, and try to keep tabs on these references so you can retweet/repost them like a digital highlight reel. Also, keeping tabs on your press coverage will help you catch any errors (like if your name is misspelled), in which case you can contact the author to correct your info. These seemingly small corrections are important, and will help search engines to return your stats when a coach types your name + high school into Google.
Many of the college coaches we polled had advice to offer student-athletes. One of our favorite nuggets:
By Jennifer Schwartz