Social Media Enhances Job Search For New Graduates
For students who haven’t solidified post-college plans yet, it’s time to start looking for jobs or revamp the current job search approach. Pushing off the search and waiting until after graduation limits your possibilities.
The Institute of Education Sciences reports the unemployment rate for college graduates was at 7.0 %, much lower than those only obtaining high school diplomas, which was at 17.5 %. Recent college graduates have more opportunities to jumpstart the job search process, with many openings here in the greater Lansing region.
According to the Department of Technology, Management and Budget Bureau of Labor Market Information and Strategic Initiatives’ 2010-2020 projections, the three fastest-growing occupations requiring a bachelor’s degree in the Lansing area are expected to be software developers with 38.8 percent growth, market research analysts and marketing specialists with 37.3 percent growth, and meeting and convention planners with 34.5 percent growth.
Numerically, the occupations requiring a bachelor’s degree expected to have the most annual openings in the area are mechanical engineers with 60 annual openings, elementary school teachers with 54 annual openings, and accountants and auditors with 52 annual openings, according to the DTMB Bureau of Labor Market Statistics.
To have a leg up on the competition in these fields, it’s important to join professional networking groups. Try to find organizations that offer potential benefits by seeking membership rosters. Whether it’s specific to your industry or a volunteer group, connecting with the right individuals can put an individual’s career on the fast track to success.
Creating a professional social media presence is essential in today’s job search. This may translate to cleaning up Facebook profiles or dusting off that abandoned Twitter account.
For content, share relevant information that aligns with career interests. Also, be sure to create a LinkedIn account and update it regularly so that it’s reflective of previous work experience and skills.
Employers actively utilize social media to locate potential candidates, and graduates can benefit from social media tools they are likely already familiar with.
Always remember, employers can discover a good amount of information through a simple Internet search. Make sure your online presence would complement, not hurt, your application.
Students should also make sure they are allocating their job search time effectively. Apply for the right jobs -- don’t waste time applying for positions you’re not interested in.
Access job search tools such as LinkedIn or Pure Michigan Talent Connect to find relevant opportunities. In addition to adding professional qualifications to social media accounts, job seekers can upload their resumes to Pure Michigan Talent Connect.
Remember to always be in interview mode. Students never know when or where they might meet their future employer. It could be at a sporting event, a social gathering or even the seat next to you on a plane. Maintain professionalism, have contact information handy and be ready.
Congratulations to all those graduating this spring and good luck in your job search endeavors.
Always keep in mind the opportunities the greater Lansing area holds as you continue to move forward in your career.
By Edythe Hatter-Williams, posted on lansingstatejournal.com