SOMERVILLE, Mass., January 17, 2017 - Cornerstone Reputation, an educational company committed to helping students manage their digital footprints, today released findings from its second annual Cornerstone College Athletics Survey, which revealed that 85 percent of coaches and athletic recruiters have performed online searches of athletes during the 2014-2015 recruitment season, and 19 percent of college coaching staffs have rescinded an offer to an athlete because of content they found online or through social media. The annual survey polled more than 470 coaches at more than 200 Division I, II, and III colleges and universities across the country.
The survey results indicate a strong trend in college coaches searching applicants online. The percentage of respondents reporting that either they or someone in their staff performed online searches of athletes increased by about 5 percent since the prior survey, which Cornerstone Reputation released in 2015.
Coaches and athletic recruiters are drawn towards conducting online searches because these searches provide added insight that they may not be able to get from simply talking with the recruit, like whether they would be a good fit for the culture of the program, what their character is like, and whether they will be a liability for the cohesion of the team.
“The most striking thing we saw in this survey is that the vast majority of college coaches are using the Internet to research recruits. Almost 100 percent of coaches said a recruit’s character is very important, and a similarly high percentage of coaches acknowledge that they are getting impressions of recruits from online. This data cannot be ignored and can be used to help student athletes and recruiters alike,” said Carolynn Crabtree, cofounder of Cornerstone Reputation.
The study reveals that 82 percent of coaches indicated that they believe an athletic recruit could gain an advantage over another recruit by having a strong and positive online presence, and 99 percent indicated that they believe that a negative online presence could harm a recruit’s prospects.
Other key findings of the survey include:
- The most popular social media platforms on which student-athletes are searched are Facebook (87 percent), Twitter (79 percent) and Instagram (65 percent)
- 90 percent of respondents have seen something online that has given them a positive impression of an athletic recruit
- 83 percent of respondents have seen something online that has given them a negative impression of an athletic recruit
In addition to the 2016 College Athletics Survey report, Cornerstone Reputation conducts an annual Undergraduate Admissions Survey, which takes the pulse of admissions officers at the top national universities and liberal arts colleges across the United States, to provide insights into their use of social media as a college acceptance assessment tool.
About Cornerstone Reputation
Cornerstone Reputation is an educational company committed to empowering students through tools and knowledge that help them understand the impact of their online presence to ensure the time they spend online contributes to a positive reputation in today’s digitally interconnected world.
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To view the full 2016 Cornerstone Reputation College Athletics Survey Report: https://www.cornerstonereputation.com/2016-athletics-survey.html
By Jennifer Schwartz