Here are our five easy tips for increasing your discoverability online:
1. Establish a Personalized Domain Name
Having a domain name that corresponds with your name is key to increasing positive search results. Register a web address with your name or, if that domain is taken, consider tweaking it by including an initial until you land on a domain that is available.
2. Create a Unique Website
Positive written content impressed over two-thirds of the admissions counselors Cornerstone surveyed in 2016. Good news for any aspiring writers, and good motivation for everyone to use your best grammar skills online. You want to create a Google-optimized website to be hosted at your domain name (not as hard as it sounds). This website should contain links to your best online content, the things you most want your audience to find, along with brief descriptions of the content. For example, did you start a travel blog during a study abroad experience? This would be content to showcase.
3. Launch a Professional Email Address
Consider using a professional email address that points back to your website. Something like ‘firstname.lastname@example.org’, for example. With this, every time you send out an email you’ll be guiding recipients to your personal webpage.
4. Harness Social Media
When life’s gatekeepers run a Google search on you, they’ll find your publicly-available social media content. So make sure you have accounts set up with the four primary social media platforms: About.me, LinkedIn, Facebook, Twitter. And continue to use your name as the name associated with each of these accounts. We also recommend students set all of their posting settings to default to ‘private.’ Then the only things that appear as ‘public’ are the items you’ve intentionally selected for the world to see!
5. Master the Art of Crosslinking
Now that you’ve created several pockets of the Internet with your authentic identity, it’s important to crosslink these things together. With just a little technical magic, you can link your social media profiles together and to your website. Wondering how to begin? Do it all in under two hours with our virtual workshop!
By Jennifer Schwartz