I lost count many years ago of the number of people I’ve interviewed. But while I may not remember how many interviews I’ve done, I recall with crystal clarity how social media has either killed someone’s candidacy or been the reason they were ultimately hired over the competition.
You know the numbers (from a CareerBuilder survey and a Jobvite survey) :
- 91% of employer’s review an applicant’s social media profile as part of their candidate vetting
- 56% say they want to see if a candidate has a professional online persona
- 21% are looking for “red flags” aka reasons not to hire someone
In my 25 year career, I’ve seen it go both ways.
I remember one hiring manager telling me “I just saw the best candidate I’ve ever interviewed. Cancel the others on the schedule, because I’m making her an offer.” Then the hiring manager saw the candidate's social media profile and, just like that, the remaining candidates were back on the calendar.
But used effectively, your social media profile can mean a job offer.
One candidate who was looking for a role in communications sent us a link to his blog. His content and initiative made the difference, leading my team to prioritize him over other candidates and provide him with an offer of employment.
My advice is simple: be smart with what you post and how other’s see it. In a competitive job market, your online persona can mean the difference between hearing “we’re going in another direction” and “when can you start!”
About Graduate to Employment
Michael is the CEO and Founder of Graduate to Employment, a firm working with college students and recent graduates to help them navigate through today’s intensely competitive job search process. His program helps today's graduates find meaningful work; matching their purpose and passion as they transition out of school and into the workforce. Recognized as a thought leader in the fields of Staffing and Recruitment for over 25 years, Michael most recently led Global Recruitment for Bank of America, overseeing the hiring of thousands of students annually.
Through Graduate to Employment Michael is able to continue his passion of helping young people. Please visit his website for more information: http://graduatetoemployment.com
By Jennifer Schwartz