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Press & Media
About Cornerstone Reputation
Online Reputation. Internet Footprint. Social Profile. Digital Presence. Everyone worries about this stuff. Our mission is to give students the tools and education to take control over it. We offer services that take care of the technical magic of establishing this control, and we give students simple strategies for ensuring the time they already spend online contributes to a positive reputation. We accomplish this in a two hour virtual workshop. It's part cloud service, part e-course, and a lot of fun.
Why is this Important?
In our increasingly interconnected world, the education that Cornerstone Reputation provides is important for every student who uses social media.
As more admissions officers, recruiting coaches, and potential employers look to the Internet for
information about their applicants, students are motivated to understand how this works and to
implement changes in their digital lives that will help them become better members of the
online community. This is a learning moment.
We talk to lots of students who remove social media accounts or mangle their names before applying to jobs, college, or grad school. In fact, there are lots of tools to help you do this sort of thing. But in a competitive process, going from a negative to a neutral just isn’t enough. Students should be able to count on their digital presence to be an asset.
At the same time, every student is different. Students shouldn’t have to abandon their online social lives, and they shouldn’t be forced to put information on the Internet in a public way that makes them uncomfortable. Think about it...Some students are concerned about their online footprint and want to clean it up a bit. Others are quite comfortable online, have always been conscientious of what they post, and want to learn how to maximize the positive impact of their digital presence. Still others recognize the importance of their online footprint, and either don’t yet know how they want to present themselves online or aren’t comfortable sharing themselves in a very public way. For most, it's some combination.
Peace of Mind
All of this is normal. And we aim to give each student peace of mind. Seriously. We don't give fire-and-brimstone speeches about grandmothers mortified by edgy posts and comments online. We just help with the technical magic required to own - and we really mean own - one's online footprint. We couple this magic with education about what types of content influence gatekeepers in life. With knowledge and empowerment, we find that students take ownership and responsibility over their digital footprint in a powerful and positive way.
A Research-based Approach
Cornerstone Reputation takes a research-based approach to building our products and services. Our goal is to give students
the essential tools for managing their digital footprint. These tools must encompass the simple and effective online
reputation management strategies that will remain relevant as the Internet changes, and these tools must be distilled in a way that is
appropriate for students. This is why we bring together expertise from both the technology and education sectors.
Check out our Research page for free access to our data. We believe that a research-
based approach to helping students understand the impact of their online presence is the only
way to provide meaningful feedback in an otherwise subjective space.
Furthermore, using research to inform our approach and our messaging allows us to steer clear of the fear-mongering approach offered by many consultants in this space. That sort of messaging does not resonate with most students, and for good reason. The Internet and the social media platforms that it fosters are here to stay, and we believe that teaching students how information is stored and accessed online, coupled with a basic framework for how to manage this personal information, empowers applicants to put their best authentic foot forward.