So what differentiates one candidate from another and gives the best edge over the competition in the job market? Think online presence. Young professionals have less work history to back their applications, so their online presence looms larger in the hiring process. Resourceful job seekers can move past their competition by proactively leveraging their online presence to build a personal brand, generate new interest in their profile, connect with influencers and gatekeepers, and create innovative and unique resumes that garner results.
One very clever job seeker launched an online targeted campaign to land a job at a specific company. Nina Mufleh said she always wanted to work for Airbnb. She first approached the company by sending a resume. Nina said she answered listings for Airbnb and sent emails. She told Business Insider: “I actually thought, I haven’t done everything I can … I’ve done the same thing multiple times, but I haven’t tried new approaches.” Nina did not give up and ultimately created a website presentation that looks similar to Airbnb’s home page and sent her website presentation to the company. It worked. She now has an interview with an Airbnb recruiter. You can read Nina’s story and see her impressive resume presentation here.
By Lisa Evans, Cornerstone Reputation