In our 2015 College Athletics Survey, we found that nearly half (44%) of coaches are using social media to pair applicants with current students during recruiting trips. Basically, they’re using social media to get a better sense of recruits’ interests, so they can match them up with compatible hosts on campus.
At Cornerstone, we’re big fans of the notion that a student’s online persona should be a genuine representation of him- or herself. In this case, by showcasing their interests and personality through social media, student-athletes can position themselves for a great recruiting trip.
By Erin Matthews